“James is an avid sportsman with a love of the ‘Sales and Marketing’ game. Over the past 20 years he’s honed his consultancy skills and turned ‘curiosity into action’ through insightful questioning. He’s the man you want on by your side as a business leader – and putting it simply, James wants your team to win. I highly recommend getting in a room to experience his warmth and experience for yourself.”
Martin Shervington, Managing Director, Plus Your Business
“James is an outstanding individual who has helped to supercharge our business by cutting through the noise and getting to the areas that matter most within our business. His commercial impact is HUGE (we’ve grown from £100,000 turnover to £400,000 turnover since his involvement) and we would recommend him in a heart beat! James thank you for all your support, encouragement and guidance you’ve given Community of Purpose CIC – you’ve helped us reimagine what was possible and put in place some of the key pillars that are going to help transform our business. Weave never been in a stronger financial position than now and lot of that work was done 3/6/9 months ago and were now seeing the fruits of our labour. Thanks so much for helping to coach us, guide us and mentor us, and transform our social enterprise so we can drive this forward for Bristol to make it better for everyone.
Amy Kington, Chief Executive Officer, Community of Purpose CIC
“If you want to improve the quality of your sales processes, I highly recommend James Cowell. We thought we knew how to sell, and couldn’t understand why nobody was buying from us. Then James took us through a pitch doctor session, and coached us through some significant business development decisions. I now feel empowered in our sales systems. From simple tricks to fundamental (and profitable) shifts to your sales philosophy, James is an oracle.”
Joe Shervell, Founder | CEO Ten Terms, Founder Sabroso Studio
“I have had the pleasure to work with James in a variety of capacities over the last decade. He has an infectious personality, one that you cant help but feel inspired to follow. His best attribute is his creativity, but has the intellect and drive to deliver ideas successfully. He would be best employed in my opinion in a leadership role in sales & marketing. You know you are getting someone who will carry out their role with excellence but will always be mindful of the wider business implications. If I was to start an organisation, his number would be one of the first calls I make (September 2013).”
Mark Thompson, CEO
“I have worked with James in 2 capacities. Once as a colleague, and once in his capacity as a consultant. James has the ability to light up a room and engage an audience like no other. His infectious enthusiasm makes the audience participate more than I’ve ever seen in similar sessions which is exactly what I wanted from James’s services. I didn’t want James to come in and tell my team what they needed to do to improve sales performance, I wanted them to figure it out for themselves (with a little help). James achieved this through workshops where he asked very open questions and got the team discussing openly how they would approach different scenarios. James guided the group through this expertly and everyone found the sessions incredibly useful. More importantly, we saw direct positive sales results. I would highly recommend!
Adam Hankin, Co-founder of Gemell Technology
“James’ unique creativity and endless charisma really helped me to think outside of the box and generate new revenue streams for my business. His network and vast experience have also helped me to work more efficiently and professionally. You’d be amazed what he can do with a whiteboard and a marker pen”
Jonathan Para (3 x Former World Champion Kick Boxer), Founder, Noble Art Boxing Gym
“James is an extremely efficient and competent business professional. He makes complex challenges simple with clear strategies to grow businesses and succeed. His knowledge on sales and marketing is above and beyond the average professional but more importantly his ability to translate this into working practice is a skill I’ve only come across, to this level, with James. Highly recommend James and his consultancy.”
Kate Nunn, Global Category Director
“I have worked with James Cowell for over two years now.
In fact I’d prefer to call it a partnership.
Within that time I have always found him to be inspirational,
very open, generating high levels of energy and motivation
leading to fantastic results.
I’d highly recommend a conversation with James to explore
how you could inject new thinking into you and your
business, I bet you a coffee you’ll be pleased
with the outcome.”
Andy Carter, Managing director of BOM IT Solutions
“James has been brilliant at understanding what our clients
are looking to achieve and supporting 375 in becoming
even more relevant… James brought considerable insight
to the table in how we can best identify and connect
with new clients.”
Harvey Whitehead, Founder, www.375.co.uk
Creative design agency
“We approached James Cowell to consult on our presentation
& content approach… whilst applying for £110,000 funding…
a pleasure to work with and really ensured he understood the
intricacies of our organisation… He guided us through the
process and encouraged us to demonstrate the breadth
& depth of our work through film, capturing the emotional
impact of what we deliver… enabling us to secure the full
funding… we remain hugely grateful for his help, care
& exceptional expertise.”
Roisin Tobin, Business manager, Buzz Lockleaze
“James has worked with me in a marketing and sales
consultancy capacity… initially came on board to review sales
strategies, implement and refine our processes, and advise me
on these and other related activities…sales coaching of me and
my staff.
James always approaches these tasks with intelligence, energy
and focus, and is a valued member of our team.
I would say the key abilities he brings to our pipeline are;
1) a wealth and depth of sales experience, across many related
fields over a number of years (there is no substitute
for experience!).
2) a creativeness of mind to draw on this experience, and
quickly fit it to the situation at hand we are trying to solve.”
Chris Gledhill, Managing Director, Electronic MAR
(a product of Graphix Asset Ltd)
“Working with James was a game-changer for our business. As a growth consultant, he brought an unparalleled level of energy and innovative ideas that drove our company forward in ways we hadn’t imagined. From day one, James dove into understanding our unique challenges and goals, crafting tailored strategies that aligned perfectly with our vision. One of the standout aspects of James’s approach is his ability to seamlessly blend creativity with actionable insights. This combination not only helped us streamline our processes but also opened up new avenues for growth and expansion. He had a knack for identifying untapped opportunities and transforming them into tangible results. A prime example of James’s impact was the start up work undertaken with my former business, Supply Clouds. Through his guidance, we were able to refine our business model, optimise our operations, and scale efficiently. Although Supply Clouds is no longer operational, the success we achieved during that project is a testament to James’s expertise and dedication. If you’re looking for a consultant who is deeply committed to your success, brings fresh perspectives to the table, and has a proven track record with start-ups and established businesses alike, James is the perfect partner. We couldn’t be more grateful for the positive changes he brought to our company.”
Jonathan Scott, Founder
“James has a way of bonding very quickly with anybody he
meets, which meant that almost instantly he was accepted by
the Computer Geeks team… He has helped me focus my
activities and concentrate on the important stuff.
James has made both formal and informal efforts to add value…
delivered write-up reports of covered topics, motivational
emails and texts, and demonstrated a proactive interest in my
business outside of his scheduled hours… and always been
happy to share his opinions and thinking with me.
James has critiqued and improved my sales methods and styles,
making me a better salesperson.
He’s acted as a catalyst for changes in the sales process within
the business and made me hopeful that the business can
(and will) reach the goals I set out for it.
The effect of his involvement has been felt positively both
personally and in the business.
I’ve enjoyed celebrating the highs of a “Yes” we’ve worked on
together, and respected the changes he suggests I make to get
more yesses.”
Nick RIchard, Founder & Managing Director of Computer Geeks
James’ diverse industry knowledge
and business model experience
B2B | B2C | B2B2C












